iStrategy 2010 - day 1

I must say that this is another conference where there actually some really good knowledge, tips and ideas for our business. The other were Google and WebAsia2010 which I attend a few months ago. But this one is the most rewarding of all.

 

Blake Chandlee from facebook shared about how facebook connecting to the world and what revolutionary means to them. Games can connect to friends in a very interesting way. Communities connect to their friends through facebook games. Their model: Efficiency, Effectiveness and Scale.

 

Kathleen Tan talked about how AirAsia build a successful social media and how they interact with their fans. She talked about integrating print ad with social media. This is something my company is doing too but not very successful yet. To make social media works, The Company has to embrace it too. Pick what suits you and don't pick everything. So true.

 

Driving ROI and growing our brand through social media gave me an insights that there are still a lot of challenges we are facing in SEA. Many brand value still top down. One of the speakers talked about measurable marketing to so true in today context. Keynote take away is social media is a feature, not a destination (Haresh Khoobchandani, CMO Consumer and Online APAC).

 

The workshop I attended was a bit disappointing. I might have wrong expectation but I did took away some knowledge the comparison between standard display ad vs video ad. If your video ad cost 5-10 times more than standard ad, don't bother to proceed coz you can't get ROI.

 

Ogilvy talked about Muslim market was really interesting and relevant to our business. I always believe FMCG is the way to go and our advertisers include the B2B should target Muslim consumers. It's so true that Muslim market is under serve and they are 'The Futurist'. Muslim make up to 11% of world's populations and 52.5% of the populations are under 25 years old. Stay away from stereotype or conservative approach to reach the net generation. Lesson learnt: Not true that only Chinese advertisers have ad spending power or only B2B have the big budget. In fact they must cater for Muslim market.

Shariah compliance importance:

1. Food & beverage
2. Fashion & beauty care
3. Airline
4. Hotel
5. Travel
6. Financing / loan
7. Insurance

What will work:

• Help other
• Be better Muslims
• Positive and Progressive

CIMB Islamic Success: (Nokia shared similar success)

• Inclusive
• Muslim friendly value
• progressive & innovative
• Collective

Lastly I like that the speaker said brand doesn't need to have Islamic symbol to tap into Muslim market. So true and now I have I know there are a lot of people agreed with me! Hehehehe..