Last Saturday I went to PD for a presentation to our client. I was shocking how the senior managers comdemn their current marketing agency. I don't think it was fair to put all the blame to the agency. One should ask, "what have I done and contribute". This is such a typical scenario I've seen in a local company so far. I've yet to see a local company that operates like a multi-national company. I'm still searching and it's like searching a needle in the haysack.
After lunch, it was our turn to present. I prepare everything and my boss did the presentation. As usual, the Q&A was heated up in momentum. The audience asked why the background colours was dark when our theme was vibrant and fresh. Well, good comment. I'll look into it. Then, there is this stupid question about asking us to do all the campaign and show results to them. If we achieved, then they pay us. WHAT! Nothing is free in this world. If they already had experiences with big agencies and the project fell, I don't believe it is a one side fault. Their internal operations should be look at too.
The feeling of in denial is a biggest issues here. Their competitor is all out trying to kill them. What have they done to prevent it? NOTHING. Paying an agency to plan, strategise and execute everything is not a solution if the company didn't work together. You can't expect that you pay money and you jsut sit there and waiting for good result. If this can happen, I don't think the competitor will work so hard and setting monthly sales target of 1.8 million.
Whether I get this project or not, I don't loose anything. There is going to be a lot of obstacles and challenges if we win this project. I'm not looking forward to it anymore.
With a hectic weekend, I am feeling drowsy and tired the whole day. I think I will get off work early today.
2 comments:
hey..
u know what...
u have done ur best...
as long as we have given our best effort in our work, that is the biggest satisfaction... right?
Thanks Shandye :-)
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