HAPPY NEW YEAR everyone! I hope it's not too late tpo say it. It has been a crazily busy end of 2008. The last week of 2008, I was busy cleaning and re-arranging data for our website. On 1st January, my team and I had to test the draft website. I won't call it BETA version because it's not even close to my expectation. It took 2 days to just to o a rough testing, and we found too many bugs, error. data errors, broken links etc.
When most people were spending the last week of 2008 an first week of 2009 resting at home, on vacation, shopping, get-together with friends and families, we are rushing to get our website ready for the soft launch tomorrow. Well, that was the earlier plan until I convinced my boss that we are not ready to even do a soft launch. Our data is not ready and comprehensive enough. There are still a lot of areas of improvement. So, I managed to negotiate till 16th January. That gives me additional 4 days to complete tha data and test it again before the launch.
Working in this company for a mere 2 months, I've learnt so much about entrepreneurship, online business, data and database. Today, I have my first glimps on AD Planner, AdTrack and GA. All of this provided by GOOGLE! It's amazing how poverful these tools in helping online business. In fact we are the VVIP of GOOGLES marketing. We spend not hundreds but hundred of thousand a day with GOOGLES marketing camplaign. I haven't have time the go into these tools myself due to my concentration on our data collection and cleaning. I will learn about it this weekend. I just that there's a HELP file or tutorial guide that I can use to learn about GA. I'll be looking at it daily and finding ways to push our SEM. Of course, this means I've to be actively involve in SEO too. Luckily, I managed to find a SEO & SEM Specialist.
Forks, stay tune for this exciting website to be launch very soon ;-)